It all started in a university dorm...

In 2015, a hungry and broke student aka Gbemi Giwa, decided to document her experiments with food and  battles with fitness. So she started a blog called Dubaifitfoodie, fondly referred to as DFF. 

We've since grown into an award winning lifestyle brand that aims to inform, entertain, and inspire action through the content we create and the commerce we drive.

Our core value is the pursuit of a healthy happy wholesome life experience, that’s is why we not only create content that inspires action for our audience but we also make it easier for them to achieve their goals by providing tangible resources they can use in their everyday lives.

Pssst! Sign up to our newsletter for exclusive discounts on everything from health foods, fitness gear, dining out, to fitness classes around the city. 

In the DFF community we like to workout, most of the time. We make healthier choices in our diet, most of the time. We live life. We love life.